Tom Shaughnessy, Director of Business Marketing for Sprint
Director of Business Marketing, Sprint Nextel
Tom Shaughnessy is director of business marketing for Sprint. He is responsible for developing and implementing marketing programs that target the small to mid-sized business segment. His team also manages marketing strategy for the Nextel suite of products and leads the messaging strategy for national advertising of business devices and services. Shaughnessy has been with Sprint for 10 years and has more than 18 years experience in marketing, product development, sales and operations management within the telecommunications industry.
Previous to this position, Shaughnessy served as Director of Product Solutions, with responsibility for the development, design, marketing and delivery of integrated business solutions for large corporate enterprises. He has held responsibility for developing/implementing some of the most successful wireless products and programs at Sprint, many of which are still being actively marketed today, such as the Nationwide Volume Program (NVP), an industry leading national aggregate volume purchasing program; and Maximize your Minutes, the wireless industry’s first nationwide shared minute program (now called Pooled Minutes).
In addition to business marketing at Sprint, his corporate experience includes time in PCS Special Pricing, Channel Management and Business Sales Operations. He also spent two years in field sales operations where he was responsible for managing sales and revenue performance of Sprint PCS’s direct and indirect business sales channels in St. Louis, Kansas City, Wichita, Tulsa, Oklahoma City, New Orleans and Little Rock. His background in telecommunication includes wireless services, key system/PBX design & installation and CPE management.
Industry:
Telecommunications
Size of Business:
More than 100 employees
Years in Business:
none listed
Affiliations:
none listed
Business Interests:
none listed
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