Lou Bortone

Member Profile

Creative Director, Granite Planet Productions
Exeter, NH, USA

Website | Contact

Lou Bortone is a freelance writer and TV producer with over 20 years of marketing and creative experience in television, radio, cable networks and online. In addition to business and ghost-writing, Lou writes, produces and edits video for the web and mobile devices. For more about Online Video, visit www.theonlinevideoguy.com.

Industry: Other Services

Size of Business: 1 - 10 employees

Years in Business: 2-10 years

Affiliations: none listed

Business Interests: Video, television, TV production, online video, streaming media, internet video, new media and video blogging!

Total Guide Views

9 8 9 5

Member Since: 09/15/2006

Overall Rating:	N/A
Guides Written:	20
Comments Posted:	3
Comments Received:	0
Favorite Guides:	0

Guides Written by Lou Bortone

Word-of-Mouth Marketing - 09/30/2006

Harness the power of positive buzz to build your business

Guide Rating: 9.4 out of 10. Saved by 8 people.

Comments Received: 13
Networking with Other Business Owners - 10/20/2006

How to cultivate the right contacts to boost your business

Guide Rating: 6.1 out of 10. Saved by 0 people.

Comments Received: 5
Podcasting for Small Business - 10/12/2006

Be an Internet radio broadcaster and build your business.

Guide Rating: 7.1 out of 10. Saved by 0 people.

Comments Received: 4
Getting Your Ads Produced - 09/15/2006

Careful planning is the key to effective advertising

Guide Rating: 8.0 out of 10. Saved by 0 people.

Comments Received: 0
Producing a Television Ad - 10/10/2006

How to create TV commercials that make an impact

Guide Rating: 7.2 out of 10. Saved by 0 people.

Comments Received: 3
RSS for Small Business - 10/16/2006

Turbo-charge your web site with customized web feeds

Guide Rating: 8.1 out of 10. Saved by 1 person.

Comments Received: 8
Marketing in Your Local Community - 10/04/2006

Take advantage of numerous affordable ways to market your business locally

Guide Rating: 9.0 out of 10. Saved by 3 people.

Comments Received: 1
Producing Your Own Electronic Newsletter - 09/15/2006

Relevance and trust are keys to getting your message through

Guide Rating: 8.0 out of 10. Saved by 0 people.

Comments Received: 2
Great Low-Cost PR Tactics - 10/03/2006

How to generate press on a tight budget

Guide Rating: 7.9 out of 10. Saved by 2 people.

Comments Received: 8
Marketing on a Meager Budget - 09/15/2006

Try writing your own press releases or sending birthday cards

Guide Rating: 9.0 out of 10. Saved by 1 person.

Comments Received: 10
Getting Publicity for Your Business - 10/16/2006

Put the power of public relations to work for your company

Guide Rating: 8.0 out of 10. Saved by 1 person.

Comments Received: 2
Hiring a Celebrity Spokesperson - 10/17/2006

How to hitch your company to a star

Guide Rating: 7.0 out of 10. Saved by 0 people.

Comments Received: 1
CD and DVD Labels and Duplication - 09/28/2006

A myriad of options offer low cost, convenience and control

Guide Rating: 8.1 out of 10. Saved by 0 people.

Comments Received: 3
Reducing Business Risk - 10/16/2006

Manage your business risks through planning and preparation

Guide Rating: 7.0 out of 10. Saved by 0 people.

Comments Received: 0
Risk Management Consultants - 10/13/2006

Working with a risk management expert can help you manage risk effectively

Guide Rating: 6.1 out of 10. Saved by 0 people.

Comments Received: 0
Business-to-Business (B2B) Marketing - 09/28/2006

Reaching decision-makers requires a variety of integrated methods

Guide Rating: 5.9 out of 10. Saved by 1 person.

Comments Received: 2
Using Your Local Public Access TV Channel - 01/26/2007

Free access to the airwaves may be right in your own back yard

Guide Rating: 7.4 out of 10. Saved by 0 people.

Comments Received: 0
Creating a Squeeze Web Page - 01/26/2007

Build a customer database and sell your products online

Guide Rating: 7.0 out of 10. Saved by 0 people.

Comments Received: 2
Getting Video on the Web - 02/01/2007

Upload your message to free video hosting sites and establish an online presence

Guide Rating: 7.1 out of 10. Saved by 0 people.

Comments Received: 3
Producing a Video Blog - 02/02/2007

Turn your Web site into a TV channel with vodcasting

Guide Rating: 9.0 out of 10. Saved by 1 person.

Comments Received: 3

Comments Posted by Lou Bortone

Marketing on a Meager Budget - 10/25/2006

Hi Rocky - I think that anytime you can get a pass-along and add a new name to your database, you should do it. Business or personal, I would always use a "forward to a friend" feature... Thanks, Lou

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Marketing on a Meager Budget - 10/25/2006

Hi Paul - One example, from my background, is when local TV and radio stations partner or work together on co-promotions or community events. Usually, the sum is greater than the parts! Thank you, Lou

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RSS for Small Business - 09/20/2006

I use FeedBurner...

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