Developing a Sales Strategy - 09/29/2006

How to keep your sales efforts on track with a solid plan for success

Marketing with Coupons - 10/16/2006

How to entice new and repeat customers with deals and discounts

Direct Mail Marketing - 10/16/2006

Get first-class results from your direct mail campaign

Low-Cost Advertising Techniques - 10/03/2006

Woo buyers and reach customers without busting your budget

Marketing with Promotional Products - 09/15/2006

A little promotion can go a long way in your marketing efforts

Establishing a Vacation Policy for Your Business - 10/12/2006

Plan employee breaks so they don't break you

Giving Employee Gifts and Bonuses Legally - 10/11/2006

Reward employees and remain within the law with incentive programs

Checking Backgrounds Before Hiring - 10/05/2006

Make sure potential employees don't pose a risk to your company

Co-Op Advertising - 09/15/2006

Team up to reduce advertising costs with a win-win co-op program

Properly Firing an Employee - 10/04/2006

Handle a termination graciously and stay out of legal trouble

Finding the Latest Sales and Marketing News - 09/22/2006

Check out these two big ones: www.salesandmarketing.com, and www.promomagazine.com.

Marketing with Promotional Products - 09/20/2006

Good question about CafePress. You can certainly do it, but you will definitely pay a lot more, in some cases twice as much. And if you want to have the items shipped from the manufacturer out to, say 100 individuals at different addresses, I would guess that CafePress will not be set up to do that. The appeal of using CafePress (or the less-known Zazzle.com), of course, is the ability to instantly view your product onscreen, and complete the whole process right on your desktop. Most other sites that do this (such as www.corporatecasuals.com or www.hanesbullseye.com) charge a one-time setup fee of around $65 if you want to upload a logo. So in conclusion, CafePress is a convenient option if you're doing a small volume, but the difference in price will add up quickly.