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Member Profile

Melton Cartes

Branding Strategist & Marketing Consultant, An Ad Guy
San Francisco, CA, USA
Member Since: 11/14/2007
About Me:
I'm an Ad Guy. I began my career in advertising as an art director. With twenty years of experience I'm also a writer, producer and all-around strategic thinker. If you ever have any questions about your marketing/advertising or hiring graphic design or copywriting services or about your business in general, let me know. Questions are free.

Industry: Advertising/Marketing
Size of Business: 1 - 10 employees
Years in Business: 11-25 years

Affiliations:
none listed

Business Interests:
Marketing plans, business plans, strategic plans, corporate identity, branding, advertising concepts and design, copywriting, TV commercials, web design and eCommerce

Total Guide Views

5 9 5
Overall Rating: N/A
Guides Written: 5
Comments Posted: 1
Comments Received: 0
Favorite Guides: 0

Guides I've Written

  1. The Top 5 Mistakes Advertisers Make with Their Advertising...


    ...and the ways to fix them.
    Guide Rating: 5.9 out of 10. Saved by 1 person.

  2. Why you should avoid $99 logo services.


    How to get a good logo.
    Guide Rating: 5.8 out of 10. Saved by 0 people.

  3. Getting Your First (or Latest) Website.


    It's easier than you've been led to believe.
    Guide Rating: 7.1 out of 10. Saved by 1 person.

  4. Using Facebook to promote your business.


    How to get more out of your Facebook presence.
    Guide Rating: 6.0 out of 10. Saved by 0 people.

  5. The Single Best Bit of Advice to Keep Your Website from Looking Amateurish


    ...or even stupid...
    Guide Rating: 4.0 out of 10. Saved by 0 people.

My Comments

  • Hi, Donna: That's a very nice looking theme (Thesis Theme designed by Chris Pearson who has designed a bunch of Wordpress themes). As with so much about computers and the internet, things get kind of complicated really fast (even though they may actually be quite simple once you figure them out). Thesis Theme is a Wordpress theme. Themes in the Wordpress world are "looks" or "styles" designed by hundreds or thousands of people; there are gazillions of themes out there for you to choose from. Themes are the "skin" that you place over the parts that make up your website. They specifically use the presentational features of XHTML/CSS. Other solutions sometimes call their themes "templates." Wordpress calls the parts that make up your dynamically generated webpages, such as your header, sidebar, footer and main content area, templates. That makes sense to me but I can see how the terms "themes" and "templates" seem interchangeable and potentially confusing. So, Thesis Theme is one of those gazillions of themes that are available for you to use if you set up your website using Wordpress, either their hosted version or their stand-alone version. There is always the possibility that the "theme designer" may not have crossed all of their "i"s and dotted all of their "T"s... so, a theme could have some elements that don't work as they should. However, this would work on a Wordpress website, so it should work great!
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