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Jules Sowder

Executive Marketing Advisor, Jules Sowder
Roanoke, VA, USA
Member Since: 10/10/2006
About Me:
Executive marketing advisor with 20-years of experience developing strategic marketing and sales solutions for large corporations, start-up companies, and small businesses. Expertise includes marketing planning, project leadership, branding counsel, web site direction, copywriting, and communications support on a project basis results-driven organizations.

Industry: Marketing
Size of Business: 1 - 10 employees
Years in Business: 11-25 years

Affiliations:
none listed

Business Interests:
Marketing strategy development, customer acquisition and relationship management, advertising, direct marketing, and e-marketing integration, branding/image development, and performance measurement

Total Guide Views

1 3 7
Overall Rating: N/A
Guides Written: 2
Comments Posted: 1
Comments Received: 0
Favorite Guides: 0

Guides I've Written

  1. Planning for Your Trade Show: Last-Minute Details


    Position Yourself to Accomplish Your Exhibit Goals
    Guide Rating: 6.0 out of 10. Saved by 0 people.

  2. Developing a Trade Show Planning Timeline


    Thoughtful planning will help ensure you are fully prepared to leverage all trade show opportunities and achieve your exhibiting goals.
    Guide Rating: 6.1 out of 10. Saved by 0 people.

My Comments

  • You are absolutely right -- seizing publicity opportunities is key to a company or organization's trade show strategy. Here is an article that provide information and tips on how to work with the media and secure publicity as part of an overall tradeshow plan: http://www.trade-show-advisor.com/tradeshow-promotions.html
    Read More

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