Jules Sowder

Member Profile

Executive Marketing Advisor, Jules Sowder
Roanoke, VA, USA

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Executive marketing advisor with 20-years of experience developing strategic marketing and sales solutions for large corporations, start-up companies, and small businesses. Expertise includes marketing planning, project leadership, branding counsel, web site direction, copywriting, and communications support on a project basis results-driven organizations.

Industry: Marketing

Size of Business: 1 - 10 employees

Years in Business: 11-25 years

Affiliations: none listed

Business Interests: Marketing strategy development, customer acquisition and relationship management, advertising, direct marketing, and e-marketing integration, branding/image development, and performance measurement

Total Guide Views

2 2 2

Member Since: 10/10/2006

Overall Rating:	N/A
Guides Written:	2
Comments Posted:	1
Comments Received:	0
Favorite Guides:	0

Guides Written by Jules Sowder

Planning for Your Trade Show: Last-Minute Details - 03/01/2007

Position Yourself to Accomplish Your Exhibit Goals

Guide Rating: 6.0 out of 10. Saved by 0 people.

Comments Received: 1
Developing a Trade Show Planning Timeline - 03/01/2007

Thoughtful planning will help ensure you are fully prepared to leverage all trade show opportunities and achieve your exhibiting goals.

Guide Rating: 6.1 out of 10. Saved by 0 people.

Comments Received: 2

Comments Posted by Jules Sowder

Developing a Trade Show Planning Timeline - 06/01/2007

You are absolutely right -- seizing publicity opportunities is key to a company or organization's trade show strategy. Here is an article that provide information and tips on how to work with the media and secure publicity as part of an overall tradeshow plan: http://www.trade-show-advisor.com/tradeshow-promotions.html

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