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David Mullings

CEO, Realvibez Media
Pembroke Pines, FL, USA
Member Since: 04/17/2008
About Me:
David Mullings has an M.B.A. in Marketing and International Business from the University of Miami. He is a founding partner of Realvibez Media LLC and is the current Chief Executive Officer. His first company, Random Media LLC was a joint effort with his brother, Robert, and started during their first semester of the MBA program in Fall 2001. David started college at the age of 15, after graduating from high school in Jamaica. A B.Sc. in Biology with minors in Chemistry and Religion have given him a non-traditional outlook on life and a unique approach to business. He received a scholarship to the University of Miami School of Business and graduated with his M.B.A. at the age of 22, one of the youngest graduates to date. He has been invited to participate at media conferences, present at colleges in the USA and been interviewed about emerging media and the new opportunities presented by the rise of the web. Realvibez Media runs Realvibez.com, a leading online destination for fans of Caribbean music culture. Realvibez also has strategic partnerships with Imeem.com, the 3rd largest social networking site in the USA with 22+ million users, Flux, Viacom's social platform, and other major web properties. He has worked with Jamaica National Building Society, the largest building society in the Caribbean, in various capacities. He was in charge of youth marketing, on the product development committee, handled all Internet advertising-related proposals, and was a main participant on the committee for the redesign of the company website. JNBS approached him to work with them after sponsoring summer activities for Realvibez in 2004 and being interested in his proposal writing skills as well as the way Realvibez was promoted to the youth market. David is very keen on being a role model for young people all over the World and has made a number of motivational speeches encouraging other young people to aim high and work hard.

Industry: Media
Size of Business: 1 - 10 employees
Years in Business: 2-10 years

Affiliations:
none listed

Business Interests:
startup, web 2.0, online video, online marketing,

Total Guide Views

6 8 2
Overall Rating: N/A
Guides Written: 2
Comments Posted: 8
Comments Received: 0
Favorite Guides: 0

Guides I've Written

  1. Successful Business Networking on Facebook


    Leveraging Social Networks for Your Business
    Guide Rating: 8.5 out of 10. Saved by 2 people.

  2. Uncommon Startup Advice


    Increase your chances of success
    Guide Rating: 8.2 out of 10. Saved by 2 people.

My Comments

  • This is definitely a good read and I have used the exact same principles to land speaking engagements and multiple quotes in articles and blogs thanks to this approach. I would recommend that everyone read "How To Win Friends and Influence People" by Napoleon Hill to build on the knowledge presented here.
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  • This is a great guide Hilary. I never thought of the green rides and green hotels before. I definitely will change my traveling habits in the future thanks to this guide.
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  • These are some great suggestions. I will definitely make use of them for my father's day gifts.
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  • Hawkeye, you have obviously missed the point of the guide. Firstly, startups should NOT be primarily focused on raising investment capital - they should focus on BUILDING A BUSINESS. Too many entrepreneurs today believe that "raising investment capital" is what the game is about. Secondly, the following are not gimmicks: - buying an existing business instead of starting from scratch - leveraging the fact that you are a minority - hiring outside consultants - building business credit from day one - registering two companies as a hedge We can debate the aged/shelf company one, which is entirely legal and transparent. If you feel it is a gimmick, say so specifically instead or using a broad brush to paint the entire guide.
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  • Thanks for the comment Donna. The ethics issue is a fair question but I believe it would be a problem only if lenders did not know this was possible. I actually met with a loan officer at a bank once just to ask him if it actually works and he said that the bank would reserve the right to not provide a loan if I did not own and operate the company for 2 years (they can easily get that info). He did point out that some go through, some don't and that it mostly comes down to the character of the person and the explanation of what they actually plan to do with the money (sometimes they look into personal credit history as well). The line of credit we secured on our second company was personally guaranteed by a family member who wanted invest in the venture and didn't have the capital. That bank accepts applications from businesses that are at least 1 day old so no ethics problem there. We have never actually purchased a shelf/aged corporation but a good friend did and secured a $100,000 line of credit (so he claims).
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  • Great guide. I think that in addition to all the above, HR should be very proactive in finding out what people think of their positions and if all their skills are being used or they think they could contribute more. An employee who feels undervalued, underpaid and/or under-utilized is a prime candidate for leaving. Senior management should regularly evaluate capabilities and seek to provide clear growth opportunities and appropriate pay increases, especially if the candidate is over-qualified for the position they are currently in (that happens more often than we think).
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  • Great guide Mari, as expected. I look forward to more of your expertise being shared with the Work.com family.
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  • Thank you for the great comments. Donna is right that I did not mention that I "share on Facebook" very often, usually articles related to business, and I set up "Notes" to automatically import my blog so things are kept fairly fresh. As for the question about additional networks, it depends on your kind of business and what you want to achieve with the networks. I have uses LinkedIn Answers to find companies to provide the software to serve ads on our website and most recently to be introduced to investors and/or companies that can introduce us to investors. Will eventually write a guide on that, especially if we actually end up raising money because of it. MySpace and Bebo have been good for promoting Realvibez in different markets, especially because we are the only Caribbean media partner for Bebo so we run the Reggae channel. I am just getting into Twitter, thanks for that link, will read it for sure.
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