Gordon Choi
Paid Search & Project Manager, Alibaba.com
Gordon Choi's expertise includes Strategy development, consultation & budget estimation of paid search marketing & search engine optimization campaigns. Campaign management experience on US, UK and Chinese based paid search program platforms including Google Adwords, Yahoo Search Marketing (Overture), Miva (Findwhat & Espotting), MSN Adcenter, Ask (PPC) sponsored Listings, 7Search & Baidu (Jing-jia), with hundreds of thousands of dollar of marketing budgets.
Gordon specializes in:
- Creating Internet marketing proposals for clients
- Consult clients on paid search marketing and search engine optimization strategies
- Liaising with clients and campaign management teams
- Interpreting numerical figures of Internet marketing results
- Performing complex data analysis on Excel or spreadsheet environment
- Learning in an ever changing industry and organising research information
- Communicating in English, Mandarin and Cantonese
and he has solid understanding of web analytics and Internet technologies.
Gordon has been greatly involving in the Internet marketing since 2002 and has great understanding of web business models. He is also familiar with many online advertising platforms & opportunities
Industry:
Internet
Size of Business:
More than 100 employees
Years in Business:
2-10 years
Affiliations:
Alibaba.com
Business Interests:
PPC, SEO, Internet Marketing
Guides Written by Gordon Choi
Comments Posted by Gordon Choi
Favorite Guides
