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Member Profile

Howard Friedman

Strategic Marketing Consultant, HF Associates
Los Angeles, CA, USA
Member Since: 03/01/2007
About Me:
Howard Friedman is a B2B marketing strategy and business development consultant that specializes in tradeshows and face-to-face marketing events. He is a 15 year veteran with Reed Exhibitions and Nielsen Business Media (formerly VNU) Exhibition Groups. Penton (formerly Primedia), Packaging Machinery Manufacturers Institute/Pack Expo, MediaLive/COMDEX, IP Events, Slack Barshinger, Homeland Defense Journal, Reed Exhibitions, LCN USA, World Shoe Association, International Housewares Association. He has written articles for BusinessWeek Online, PMT, Chief Marketer magazine and has spoken at American Business Media and SISO executive conferences.

Industry: Events, Trade Shows, Advertising
Size of Business: 1 - 10 employees
Years in Business: 2-10 years

Affiliations:
International Association of Events and Exhibitions, Marketing Executive Networking Group MENG,

Business Interests:
Tradeshows, B2B, marketing, business development, turnarounds, M&A, marketing strategy, market analysis, acquisition integration, divestment

Total Guide Views

1 5 2
Overall Rating: N/A
Guides Written: 2
Comments Posted: 1
Comments Received: 0
Favorite Guides: 0

Guides I've Written

  1. Tradeshow Exhibiting Tips & Best Practices


    How to Get the Best Results from Your Investment in Tradeshows
    Guide Rating: 6.5 out of 10. Saved by 0 people.

  2. Five Tips on How To Get Better Returns on Your Tradeshow Participation


    Asking the Show Organizers the Right Questions
    Guide Rating: 3.0 out of 10. Saved by 0 people.

My Comments

  • Curt, Your comments are so true. You wouldn't normally invite people into your cluttered living room (especially if you want to impress them). Your booth is the way buyers will perceive you.
    Read More

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