Member Profile

Helen Hoefele

Freelancer, Figmentations LLC
Iselin, NJ, USA
Member Since: 05/30/2007
About Me:
I am a freelance blogger and web writer.

Industry: Freelance Writer
Size of Business: 1 - 10 employees
Years in Business: 2-10 years

Affiliations:
Elance Service Provider

Business Interests:
Social Marketing

Total Guide Views

1 7 7 9
Overall Rating: N/A
Guides Written: 9
Comments Posted: 3
Comments Received: 0
Favorite Guides: 15

Guides I've Written

  1. Promotional Bags & Totes


    Bags & Totes As Effective Promotional Items.
    Guide Rating: 6.9 out of 10. Saved by 0 people.
  2. The Win-Win of Tradeshow Giveaways and Promotions


    Tradeshow Giveaways That Also Give Back
    Guide Rating: 9.3 out of 10. Saved by 0 people.
  3. Promotional Golf Items: More Than Just Golf Balls For Golfers.


    The less obvious appeal of promotional golf items.
    Guide Rating: 9.2 out of 10. Saved by 1 person.
  4. Promotional Products: An Efficient Element of a New Business Advertising & Marketing Plan


    Things to consider when developing an advertising or promotional plan for your new business.
    Guide Rating: 8.3 out of 10. Saved by 0 people.
  5. Promotional Apparel: More Than Just T-Shirts!


    Tips on what to consider if you have a limited promotional apparel budget.
    Guide Rating: 9.7 out of 10. Saved by 2 people.
  6. How much do you know about doors and the part they play in the 'curb appeal' of your business?


    Doors are more than just entrance ways to your business; they are invitations to shop.
    Guide Rating: 8.7 out of 10. Saved by 1 person.
  7. The Holiday Shopping Season and Promotional Product Gift-Giving


    Choosing From a Wide Variety of Promotional Imprinted Gift Items During the Holiday Season.
    Guide Rating: 9.0 out of 10. Saved by 0 people.
  8. Business Gift-Giving Occasions and Decision-Making Criteria for Promotional Gift Products


    Knowing What You Want and Need is the Best Place to Start.
    Guide Rating: 8.6 out of 10. Saved by 0 people.
  9. Building a Business That Customers Can Trust


    How to demonstrate authenticity and trustworthiness in business
    Guide Rating: 8.8 out of 10. Saved by 0 people.

My Comments

  • Thanks, Scott! That is a great tip to add. It's easy to get caught up in the new social media tools (like Facebook, Twitter, LinkedIn, etc.), and to overlook the more traditional social interaction spaces, such as forums and message boards, where users/customers get to interact with each other, too. Thanks for pointing that out!
  • Great article! I've done the burning coal walk myself. And I've made some significant career change choices both before and after that walk. To be honest, the changes I made didn't always work out as I had expected (especially on the first try); I did have to back-track a bit, re-build, then try again. But I can say, I learned so much, and most of all, I had no regrets. Had I not gone after my dreams and made the career changes I did, I now know I would have regretted that forever. So, I echo your advice! We only live once, so it's important to go after those dreams. Try, try, try, then try again. You'll get there.
  • Thanks for your comments! Glad you liked the article. We all have limited time and resources available to us for building our business, so it's important that people make the most out of every opportunity they do have. Attending trade shows is about so much more than just showing up. A little preparation and showing up with the right attitude goes a long way. Just hoping to pass on some of the things I learned along the way. I'm sure I'll be writing more on topics like this going forward. Let me know if you have any questions or if there are other topics you'd like me to expand on in future articles. Thanks again!

My Favorite Guides

  1. Marketing Your Business With a Blog - 09/21/2006


    Use a blog to create relationships with your customers and generate sales
    Brian Brown
  2. Small Business Blogs - 09/15/2006


    Discover trends, get advice and find out what other businesses are doing
    Shara Karasic, Work.com Community Manager
  3. Creating a Facebook Fan Page For Your Business - 04/02/2008


    Enhance your social media presence via Facebook's social graph
    Shara Karasic, Work.com Community Manager
  4. Word-of-Mouth Marketing - 09/15/2006


    Harness the power of positive buzz to build your business
    Lou Bortone
  5. Increasing Your Online Visibility Using Work.com - 03/16/2007


    How to become known as an expert among the business community
    Shara Karasic, Work.com Community Manager
  6. Making Money on CafePress - 09/25/2006


    How to make money designing and selling shirts online
    Kimberly Dawn Wells
  7. Facebook Basics for Your Business - 09/20/2007


    Leveraging the fastest growing social network to find clients, create relationships, and impact your bottom line
    Brian Brown
  8. File Transfer Services - 11/12/2006


    Move the data from here to there with no worries
    Greg Brown
  9. 60+ Free Web Development Tools & Resources for Entrepreneurs - 10/09/2007


    Save big bucks on your startup or ecommerce web site by DIY with free tools
    Shara Karasic, Work.com Community Manager
  10. Learning Search Engine Optimization - 10/09/2006


    Learn how to rank in Google, Yahoo!, Microsoft, and other major search engines.
    aaron wall
  11. Using Yahoo Answers to Market Your Business - 05/15/2007


    How to establish status as an expert, increase your online visibility and get more Website visitors using Yahoo Answers
    Anita Campbell
  12. Business Ethics Training - 10/03/2007


    Training in business ethics can pay off in many ways
    Gwen Helene Kleist
  13. Writing Effective "About Us" Web Pages - 11/28/2006


    Win over those potential customers who click on "About Us"
    Judy Artunian
  14. Free Educational Web Seminars - 05/18/2007


    Where to find some of the best quality web seminars on business and Information Technology
    Felix Litman
  15. Social Search and Search Engine Optimization for the Internet Marketer - 10/04/2006


    How to increase traffic and ranking opportunities using social search
    jon rognerud
Work.com