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Member Profile

John Brady

President, Theconversionzone.com
Madison, CT, USA
Member Since: 10/10/2006
About Me:
As President of Theconversionzone.com John helps small and mid-small businesses realize the promise of ecommerce on the Internet. His firm specializes in PPC, landing page development, increasing conversions, and Internet strategy. As co-owner of Business & Legal Reports, Inc., John was in charge of BLR's transition from a print publisher to an online, paid content model. He developed BLR's successful internet marketing strategies. After 25 years as Executive Vice President, he left BLR in August 2006 in order to start Theconversionzone.com. In November of 2006 John launched a user generated content site (social networking) called www.topretirements.com. This new site is designed to help baby boomers choose their best retirement community.

Industry: Emarketing
Size of Business: 1 - 10 employees
Years in Business: 25+ years

Affiliations:
SIPA

Business Interests:
PPC, paid search, SEO, landing pages, increase conversions, organic search, internet strategy, paid content

Total Guide Views

1 1 1
Overall Rating: N/A
Guides Written: 1
Comments Posted: 1
Comments Received: 0
Favorite Guides: 0

Guides I've Written

  1. 5 Tips for Improving Your Company's Landing Pages


    Landing pages are the best way to increase your conversions - the number of website visitors who do something you want them to - buy, register, etc.
    Guide Rating: 7.2 out of 10. Saved by 1 person.

My Comments

  • Good points Amy. I am sure many folks will find this helpful. One tactic that i have noticed is people who put up multiple listings for the same used book. It is aggravating to other sellers to see listing after listing for the same book. But for those using the tactic it must be pretty effective, because it makes it harder for the buyer from seeing listings on the bottom. Unless the condition of the book is different, I find this a questionable tactic. Getting a positive seller rating is also key, because it helps distinguish you and reassure the customer. You can do that by prompt shipping in well padded containers, and sending an email upon receipt of order advising about shipping details. Finally, put a hand written note in with the order thanking them and telling them how to contact you if there are probems. WIth all that service, it is not too much to ask them to give feedback if satisfied, and you can tell them how to do that.
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