e-commerce homepage design : 9 golden rules - 11/30/2007

9 quick commandments to help you optimise the most important page on your e-commerce website

How to write emails - 04/21/2008

7 simple rules for improving email culture - therefore saving time and increasing productivity and reactivity

e-commerce homepage design : 9 golden rules - 01/28/2008

Thanks for the positive comments everyone. Eric - good idea, I am currently working on a similar guide for the checkout funnel. Hopefully will have it finished within a couple of weeks. Melissa - have a look at John Lewis a UK-based generalist store and Darty, a French-based electrical goods store. Both these sites inspire customer confidence from the homepage.

Building a Web Site That Sells - 11/26/2007

Hi Jennifer I cant agree more with the "Make pages load quickly" tip. Its probably the single most cause of drop-out on any web page. Using flash-based applications is also risky, as often they are not backwards-compatible and force the user to download a plugin (that he probably wont need to use anywhere else...) before he can access the page.