Naming a New Business or Start Up

My Comments

• Naming a New Business or Start Up - 05/27/2008
  Thanks for the heads up! I loved educated clients and this helps a lot. Phil
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• Naming a New Business or Start Up - 02/28/2007
  Scott- Great tip on the WordNet web site. I will definitely bookmark that page. (My Roget's Thesaurus is about shot anyway.) And since we're mentioning great naming tools, check out this really fun one... http://www.rhymer.com/naming.html This one can keep any name-seeking entrepreneur busy for hours!
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• Naming a New Business or Start Up - 02/21/2007
  Hi Melissa- Coming up with a name that works in two languages is a tough one -- simply because they will most likely not convey the same meaning in each language. When GM named the Chevy Nova after the star, "no va" in Spanish meant "it doesn't go." So needless to say the car did not do well in Puerto Rico. Even when the name works in both languages, it will still convey two meanings. So I would focus on something that works very well in the primary language you intend to market to, and then just make sure it doesn't have a derogatory meaning in the second language. I named a Mexican software company in their primary language, Sabio, (meaning "wise one") knowing that it would not make sense in English, but it would also not be offensive in English (Sabio in English would just seem like an invented name.) Also, be careful on the acronymns. They have a tendency to sound forced if they are too long. I think we've all seen examples of this. Try a few other methods such as metaphors or combinations of positive connotations (i.e. Green Peace) Hope that helps! Phil
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• Naming a New Business or Start Up - 02/15/2007
  Shara- Thanks for the feedback. I tried to pack it as full of good info as possible. If your friend is naming a new web based business, it will be vital to find a short, exact matching .com domain name. Short of inventing a name that hasn't been taken, there are sites such as BuyDomains.com and AfterNic.com that list available, for-sale domain names by category. They are are mostly functional names, but sometimes they can serve as the basic web address (i.e. a client of mine is Harbour House Crabs but they use the domain name ilovecrabs.com) Another place to look for dropping domains is SnapNames.com, but that takes some searching and patience. Mixing up two complimentary words in a new way is probably the best path, and can produce available domain names. That's how I came up with Coghead.com. Perhaps this will give your friend some additional resources and ideas. Phil
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