Phil Kemelor
Principal, PKWeb Communications LLC
Falls Church, VA
I am the principal analyst for the forthcoming CMSWatch Web Analytics Report, an in depth technical evaluation of the major web analytic software vendors, and I am also the founder of my own firm, PKWeb Communications, a vendor-neutral web analytics and strategy consultancy. A former journalist, marketing exec and 14 year Internet veteran, I have ten years of web analytic experience that includes heading web analytics at Bell Atlantic, founding the web analytics best practices consulting services group at NetGenesis - a “first generation” web analytics software solution company, and consulting to the Fortune 100. I am also the author of “The Executive’s Guide to Web Site Measurement and Testing, a "plain language" introduction to planning and implementing web analytics.
Industry:
Internet
Size of Business:
1 - 10 employees
Years in Business:
2-10 years
Affiliations:
Web Analytics Association, Web Managers Roundtable
Business Interests:
web analytics, internet strategy, internet marketing, search engine optimization
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