My Comments

• Coping with High Gas Prices - 05/31/2008
  hi Daniel, I'm not surprised to see that this guide is on the front page of work.com as of May 31, 2008. Its funny that it was written back in 2006. I'm sure we all wish we could turn back the clock. The first Action Step I would put in this guide is Check Your Tire Pressure and Properly Inflate Your Tires. I think the majority of cars on the road have underinflated tires. This point is mentioned in the Wikipedia tips that you link to, but I'd put it front and center because its so easy, but I think so many people miss it.! Properly inflated tires can increase your gas mileage by 3%!!! On a "lighter" note, I'd say most people should eat less and walk more. Walking will save gas, and help you lose weight (as well as eating less). If you weigh less, there will be less weight to carry around in your car, which will save you gas. It's good for your health, too!
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• Naming a Business - 05/15/2008
  Hi Matt, Nice Guide. I agree that a good name can make or break a business (along with a lot of of factors), and it's isn't easy picking a good name. I'm bias because I belong to a partly internet-based company, but I think one of the most important factors is that whatever name you pick (e.g. Titan Financial Capital) is available as a web domain and preferably a dot com domain (titanfinancialcapital.com). That is no easy feat at this time since so many dot com names have been taken. If the name you come up with is already taken, I'd suggest trying again to come up with a different and unique name. Once you chose a name and build a business around it you won't want to change.
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• Trade Show Table Covers - 05/14/2008
  Hi Jenni, I'd like to recommend a great company for blank trade show table covers, Collectors House. Their prices are some of the best, I think, and they offer multiple colors and they use fire-retardant fabric (very important). We sell table top trade show displays but not table covers (we just specialize in trade show displays). When customers ask about table covers, we refer them to Collectors House. We like that their table covers are all made here in the US, like our displays. If you click through to our site, you will see that on all of our pictures of our table top displays, we've used their table covers. Granted, their covers are blank and not printed, but the price is right, and sometimes if you've got lots of graphics on your display, you don't want a printed cover (or you don't want to spend the money on it). By the way, I read your profile. How was it riding in the Oscar Meyer Weinermobile? Just how fast can that bad boy go?
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• Creating a Business Slogan - 05/09/2008
  Hi Linda, Nicely written and to-the-point guide. My company is still trying to come up with a good slogan. One point I would make though is that there is a big difference between a slogan for a big name-brand company and most small companies. The examples of slogans below are all for big companies that have the advantage of already being well known and of pounding their slogans into our heads on a regular basis. The true test would be to post some small company slogans that we never have heard of before and see what we think... The questions would be: 1. Can we guess what they do? 2. What's in it for us if we use them? 3. Is it believable? 4. Is it memorable. I think the 3rd and 4th points are important. 3. Is it believable? Many companies make claims (that may be true) but that I dismiss off hand either because of the way they are stated or because they claim too much. 4. Is it memorable. I think we remember the big company slogans because we here them so much. The challenge is to create a slogan that can be remembered after hearing it two or three times, or to say that this point is not that critical for the small business because it is so hard to achieve. Again, great guide! Steve Peterson
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