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Tessa Wegert

VP Marketing, Servassist Online
Troy, MI, USA
Member Since: 10/14/2006
About Me:
Tessa Wegert is an interactive marketing specialist with a background in online media buying and planning, copywriting, journalism, and PR. Over the course of her career she has worked with such clients as Audi, Audible.com, Bell Canada, Hunter Douglas, and Procter & Gamble. Tessa is also the co-founder and marketing manager of Servassist Online, an online automotive service and maintenance resource for consumers, as well as a digital media strategist with Enlighten, an interactive ad agency based in Ann Arbor, MI. Since 2002, she has written a weekly syndicated column on online media buying for ClickZ.com, the world's largest interactive marketing resource.

Industry: Automotive
Size of Business: 1 - 10 employees
Years in Business: 2-10 years

Affiliations:
none listed

Business Interests:
none listed

Total Guide Views

8 5 4
Overall Rating: N/A
Guides Written: 1
Comments Posted: 2
Comments Received: 0
Favorite Guides: 0

Guides I've Written

  1. Monetizing your Web site


    How to generate revenue through online advertising
    Guide Rating: 8.5 out of 10. Saved by 4 people.

My Comments

  • For domain registration and hosting, I recommend WebQuarry. I switched after endless problems with Gate.com and have loved their service and easy online domain mangement interface for my small business. Thanks for the great article, Eric.
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  • Good points, Scott, especially about affiliate marketing. I managed affiliate campaigns for an online magazine years back and although they didn't generate quite as much revenue as the site's banners, they were a pretty successful venture. In my experience, Amazon is a site owner's best bet; the fact that it's a well-known brand that consumers are already likely to buy from gives sites an edge. The company's Associates program used to be limited to books, but now sites can feature items from any number of product categories (the newest is automotive, products from which I'm currently promoting on my own site). Regarding your other point, the beauty of SEO is that good site content -- content that's well written, descriptive, and rich with keywords and terms relating to your business, product, or service -- is looked at favorably by search engines, whether additional SEO efforts are being implemented or not. So paying attention to site copy can actually pay off where search engine rankings are concerned as well.
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